Trials Are Dead (and That’s Not a Bad Thing)

Fri, 16 Jan 2026 11:26:35 +0000

For years, free trials have been the go-to move for pilates and boutique group fitness studios trying to fill the room. Free week, free class, free unlimited access — come on in, no strings attached. It feels generous, welcoming, and low-risk. What could possibly go wrong? Quite a lot, actually. While free trials can bring