Business of Fitness

A weekly class performance report shows which classes are filling, which need a new time slot, and how to read the numbers in Clovo.

Pilates inside a big box gym is a boutique business hiding in plain sight. Treat it like one, and scale meets craft. Here is how to get it right.

Instant Payouts let eligible studios access funds from card payments in minutes, rather than waiting for the standard Stripe payout schedule.

More software does not make a better run studio. How to tell the tools that genuinely earn their place from the ones adding noise to your day.

Free trials fill the room but rarely convert. Why studios are moving to paid intro offers that protect perceived value and attract committed clients.

Aggregator apps promise exposure but often cost studios revenue and loyalty. Boutique Fitness Loyalty Month makes the case for booking direct.

Clients book everything else on their phones and expect the same from your studio. What a mobile first booking experience needs to get right.

The mistakes studio owners make when building intro offers, and how to structure one that turns a first visit into a long term membership.

Clovo charges a small percentage of what you process, so your software cost falls to zero through slower months and only grows when your studio does.

Give clients an easy way to cancel early and a waitlist that fills the place automatically, so fewer spots go unused across your timetable.

Why Australian pilates, yoga and personal training businesses are turning to mobile apps to engage clients and take pressure off daily operations.