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Grow on numbers, not guesswork

Everything you need to grow your fitness business.

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The Reporting area in Clovo An illustration of the Clovo Reporting screen showing six of the eleven reports a studio can open: Monthly Recurring Revenue, Churn Rate, Average Fill Rate per Class, New Customer Acquisition, Cohort Retention and Popular Instructors. Each report card carries the plain-language question it answers, and a note underneath says five more reports are available. Clovo Dashboard Openings Clients Operations Growth Setup NSNorthside StudioOwner Growth Reporting Eleven reports, refreshed as your studio runs. Last 30 days Monthly Recurring Revenue What the recurring base is worth each month right now. Churn Rate How sticky recurring memberships are at the moment. Avg Fill Rate per Class How efficiently available class spots are being used. New Customer Acquisition How many new customers arrived in the last 30 days. Cohort Retention Whether recent cohorts stay on past the early weeks. Popular Instructors Who fills the room and keeps people coming back. Five more reports, including Customer Lifetime Value, Member/Casual Ratio and Cancellations & No-Shows.

Know the numbers. Then do something with them.

One platform, so the reading and the response live in the same place.

Six ways to bring more people through the door.

Growth tools built into your booking platform beat anything bolted on beside it.

Insight

Reporting

Eleven reports covering revenue, retention, attendance and instructors, each written as a question you already ask.

Reach

Promo codes

Share one short code through a flyer, a partner or a conversation, and let each client unlock a secret deal for themselves.

Reputation

Reviews

Members who have attended enough classes can review your studio in their own words, and you choose what is published.

Word of mouth

Refer a friend

Set the reward once and let your members bring people in, with the benefit granted automatically when the rule is met.

First impression

Welcome email

Choose the offers, instructors and locations a new client meets first, and add a note in your own voice.

Identity

Branding

Set your logo and two studio colours once and they carry across your apps, emails, invoices and landing page.

Reporting

Eleven reports, written as questions rather than jargon.

Monthly Recurring Revenue, Churn Rate, Cohort Retention, Customer Lifetime Value, Average Spend and Visits per Customer, Average Fill Rate per Class, New Customer Acquisition, Cancellations and No-Shows, Member/Casual Ratio and Popular Instructors. Each one opens with the question it answers, and any report can be pinned to your dashboard so it is waiting the next time you sign in.

The Clovo Cohort Retention report showing 78 per cent retained at 30 days above a cohort matrix for May to August
Four active Clovo promo codes listed beside the detail view for WINTER25, showing 42 clients activated and 31 claimed

Promo codes

Let the right people find the right offer.

Secret deals are useful when they stay private, and far more useful when they can travel. A promo code lets a studio share one short code and have each client unlock the deal for themselves. Activating costs the client nothing, they claim it when they buy, and Clovo keeps count of both so you can see whether a campaign worked.

Members of an Australian boutique fitness studio talking together on the floor after a class

Growth that still feels like your studio

Numbers point. People decide.

A report can show you that August signed up more people than July, or that a cohort thinned out after week six. What to do about it is still a judgement your studio makes, with everything you know about the room and the people in it.

Reviews

Feedback that begins with the member.

Members can share feedback about your studio inside Clovo once they have attended enough classes. They choose the rating, write the experience in their own words and decide which public name to use. Your team reads the response and chooses what to publish, and studios that have added their Google Business Profile can invite a Google review as well.

Three member reviews awaiting a publish decision in Clovo, beside a settings panel with reviews and Google reviews switched on
The Clovo branding screen with a studio logo, two studio colours and their measured contrast ratios, beside a preview of the welcome email a new client receives

Branding and the welcome email

Set the first impression once.

Your logo and two studio colours carry across your client apps, emails, invoices and landing page, and Clovo shows the measured contrast of each colour as you choose it so your studio stays readable. The welcome email is yours to shape as well: add a note in your own voice, then choose which offers, instructors and locations a new client meets first.

Just you, or a whole team.

Either way, growth stops being a separate job on a separate day.

Common questions

Growth without another platform to run.

Do the reports need setting up?

No. Reporting reads the bookings, memberships and payments already running through Clovo, so the numbers are there as soon as your studio is. Any report can be pinned to your dashboard so it is the first thing you see.

Who can see the Growth tools?

Reviews, referrals, promo codes and reporting sit under Growth for your team. Branding and the welcome email are limited to studio owners and staff with setup access.

Can we choose which reviews are shown?

Yes. Nothing appears on your landing page or in the apps until you publish it, and a published review can be unpublished again. Switching reviews off keeps the ones you already have, ready to reappear if you turn them back on.

What does a promo code actually give someone?

Access to a secret deal you have already set up. Entering the code activates it at no cost to the client, and they claim it when they buy. Codes are short and are not case-sensitive, so they work on a flyer or in conversation.

When is a referral reward paid?

The friend receives their benefit as soon as they join. The referrer’s reward is held until that friend has spent the amount you set, then it is granted automatically. Leave the condition at zero to reward the referrer straight away.

Yours to tune

Set the rule that suits your studio, not a template.

Reward the friend and the referrer with account credit, super credits or a membership plan, and set how much a new member needs to spend before that reward is released. Then leave it running.

Setting up the Refer a friend program in Clovo An illustration of the Clovo Refer a friend settings. The program is switched on. The friend receives twenty dollars of account credit when they join, the referrer's reward is held until that friend spends one hundred dollars, and the referrer then receives thirty dollars of account credit automatically. Clovo Dashboard Openings Clients Operations Growth Setup NSNorthside StudioOwner Growth Refer a friend Set the rule once below and it runs itself. Save Program status This must be switched on before any of the benefits below are given out. On FOR THE FRIEND $20 credit Given the moment they join through a referral link. Account credit CONDITION $100 spend The referrer’s reward is held until the friend reaches this. Account credit FOR THE REFERRER $30 credit Paid out automatically once the friend clears the spend. Account credit PROGRAM SUMMARY Ash refers Priya. Priya joins and gets $20 credit. Once Priya spends $100, Ash gets $30 credit.

Growth is available now

Make growth part of running the studio, not another job on the list.

A studio owner smiling at her phone in a reformer studio between classes

Bring reporting, offers, reviews and referrals together inside Clovo.

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Start today, pay when you earn

Launch your studio today with no monthly fee — you only pay when your members pay you. Set up for free, with no card required.

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No monthly fees — pay when you earnLive in days, not weeksBuilt & supported in AustraliaYour own branded booking appAutomatic waitlists & refundsFast, secure Stripe payouts