A welcoming start with introductory pricing

Introductory pricing gives new members a lower starting price before continuing at your regular rate. Clovo changes the price automatically, with the same classes included throughout.

Set up your offer

Let’s create a membership that starts at $25 a week for three weeks, then continues at $45 a week.

1. Create your membership. Go to Products → Plans and choose Add Plan. Give it a name, such as Weekly Pilates, and choose the classes and number of visits it includes.
2. Set the regular price. Enter $45 in Price and choose Weekly as the Billing period. This is what members will pay once the introduction ends.
3. Add the introduction. Switch on Introductory pricing, enter $25 as the Introductory price and set Introductory length to 3. With weekly billing, that gives each new member three weeks at $25 a week.
4. Check the offer. What a new member pays shows the starting price and what comes next. It should read $25 a week for the first three weeks, then $45 a week. Turn on Special offer if you want to highlight the plan to clients.
5. Make it ready to buy. Put the same pricing in your plan description so clients know what to expect, then select Create. Clovo handles the change to $45 automatically.

See the introductory pricing guide for the full walkthrough.

Offers you could create

A three-week welcome

$25 a week for three weeks, then $45 a week. A lower starting price while clients find their routine.

A first-month introduction

$99 for the first month, then $149 a month. Time to explore your timetable before the regular price begins.

A fortnightly start

$60 a fortnight for two fortnights, then $90 a fortnight. Four weeks at the introductory rate.

A joining fee in the first payment

$95 for the first week, then $45 a week. Introductory pricing can also include a joining fee: a $50 fee plus the first $45 weekly payment.

Prefer a fixed number of classes without an ongoing membership? Create a paid introductory pack.

Set up your studio with Clovo.