How-to guide
How to create intro offers in Clovo
Create a clear new-client introductory offer that helps prospects try your studio while keeping the path toward membership intentional.
An intro offer is the bridge between curiosity and commitment. It gives a new client enough experience to understand your studio while preserving the value of your regular memberships. The setup itself is simple — the strategic part is deciding what the offer should teach a client about how you train.
This guide walks through building an intro offer that converts, and the decision most studios get wrong: choosing a behaviour to create rather than a price to discount.
Before you start
- Decide the first-week behaviour you want a new client to form — that choice shapes everything else.
- Have a clear next step ready, usually a membership plan the offer leads into.
- Know which class types the offer should include before you build it.
Pick the behaviour you want to create
An intro offer should do more than lower the price of a first visit. It should create the habit that predicts a good long-term member. Decide what that looks like for your studio before you set a single field.
- Frequency: attend three times in seven days, so the routine takes hold quickly.
- Variety: try several class styles, so a client finds the format that fits.
- Premium taste: experience one signature or premium session, so they see your studio at its best.
Build the offer around whichever behaviour best predicts someone who stays — not the one that sells the most cheaply.
Build the offer, step by step
-
Open the intro offers area
In Clovo Studio, go to the product area for trials or introductory offers and start a new offer.
-
Name and describe it
Give the offer a name a prospect instantly understands, and write a description that frames it as a way to start — not just a price. Say what it includes and what it leads to.
-
Set the price and expiry
Price the offer to match the behaviour you want, then set an expiry. A short window (the offer runs out after a set number of days) is what nudges a new client to actually attend rather than save it for later.
-
Choose the class inclusions
Select which class types the offer can book. Keep this aligned with the behaviour: include several formats if you want variety, or a single signature format if the offer is built around one premium session.
-
Keep eligibility simple
Intro offers work best when they are clearly for new clients. Avoid stacking too many exceptions into the first version — you can refine the rules once you have seen real conversion behaviour.
-
Review it as a client would
Check the offer the way a prospect will see it — on your landing page or in the app — and confirm the price, expiry and inclusions all read clearly before you promote it.
Write it like a next step, not a discount bin
The wording around the offer does as much work as the price. Treat it as the start of a journey, and the description should answer three things plainly:
- What to book first.
- How often to attend during the intro period.
- What happens after the offer ends.
Tip
Connect the follow-up before you launch. Pair the offer with booking reminders, welcome-email copy and a clear path into a membership or credit pack. The best intro offer isn't the cheapest — it's the one that helps the right client get comfortable enough to come back.
Common questions
Should the intro offer be free or paid?
Either can work, but the goal isn't the lowest price — it's the right behaviour. A paid offer with a clear expiry often draws clients who are genuinely deciding, which converts better than a free pass people forget about.
How do I stop existing members buying the intro offer?
Keep eligibility simple and clearly aimed at new clients. Start with a straightforward rule rather than a long list of exceptions, then tighten it once you have seen how people actually use the offer.
What should happen when the intro period ends?
Have the next step ready before you promote the offer. Point clients toward a membership plan that matches the habit the intro created, and use announcements or welcome emails to make the path obvious.
What to remember
- Build the offer around a first-week behaviour that predicts a good member, not the lowest price.
- Clear name, expiry and inclusions tell a client exactly what they are buying.
- Plan the membership follow-up before you launch — the offer is a starting point, not the destination.
Ready to try it in your studio?
Run bookings, payments and client apps from one place.
Clovo gives boutique fitness studios the operating system behind the tutorial: dashboard setup, branded apps, payments, landing pages and client communication.