How-to guide
How to create a membership plan in Clovo
Create a recurring membership plan with billing periods, class allowances and booking windows that support predictable revenue and member habits.
A membership is the product that turns scattered drop-ins into a predictable weekly rhythm — a reason for clients to keep coming back and a base of recurring revenue you can plan around. In Clovo a membership is a recurring subscription with three decisions at its core: how often it bills, how many classes it includes, and which class types it can book.
This guide walks through creating your first plan and explains the one part studios most often get wrong: how class allowance is counted across billing windows.
Before you start
- Your class types should already exist, so you can choose which ones the plan includes.
- Stripe is connected — memberships bill automatically, so payments need to be live.
- Decide the promise first: weekly habit, unlimited access, or a specialty inclusion each create a different plan.
Create the plan, step by step
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Open the plans area
In Clovo Studio, go to Products › Plans and choose Add Plan.
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Set the billing period
Choose how often the plan charges: weekly, fortnightly, monthly, quarterly or yearly. This is the cadence clients are billed on and the window your class allowance resets within.
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Set the class allowance
Decide how many classes are included each period, or make it unlimited. A fixed allowance (for example, 8 classes a month) encourages a steady habit; unlimited suits high-frequency studios that want volume over scarcity.
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Choose class inclusions
Select which class types the membership can book. Keep premium or small-capacity formats (such as private reformer) out of an entry-level plan if you want to protect those spots.
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Name it, price it, describe it
Write a name clients instantly understand and a short description that explains the value, not just the rules. Set the price (including GST where applicable) and double-check the billing cadence.
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Create and review
Create the plan, then view it the way a client will — on your landing page or in the app — to confirm the price, allowance and inclusions read clearly.
How allowance and booking windows work
This is the part worth understanding before you launch. When a plan includes a set number of classes, Clovo counts each class against the billing window the class takes place in — not the day the client booked it.
So a client on an 8-per-month plan who books a class for next month uses next month's allowance, even if they book it today. Clients can book ahead into future windows whenever allowance is available there.
Good to know
Future bookings assume the membership stays active. If a membership ends before those classes run, any bookings after the paid-through date may be cancelled — so it's worth saying this plainly in your plan description.
Make memberships do more for the studio
A good membership isn't just a discount — it's a structure that brings familiar faces back each week. Keep the offer simple enough to explain in one sentence, then reinforce the habit around it.
- Pair the plan with priority booking so members get first access to popular classes.
- Use announcements to nudge attendance and celebrate milestones.
- Offer one or two clear tiers rather than a long menu — choice overload kills conversions.
Common questions
What's the difference between a membership and a credit pack?
A membership renews automatically each billing period and is built around a recurring habit. A credit pack is a one-time prepaid bundle that doesn't renew — better for casual or returning clients.
Does unused allowance roll over?
No. Allowance is tied to each billing window, so it resets when the next period begins. If you want credits that persist until used, a credit pack is the better tool.
Can a member book classes that aren't included in their plan?
Not on the membership. You can still let them pay for those one-off, either through a direct booking or a separate pack.
What to remember
- A membership is a recurring subscription defined by billing period, class allowance and class inclusions.
- Allowance is counted in the window the class runs in, not the day it's booked.
- Future bookings depend on the membership staying active through the paid-through date.
Ready to try it in your studio?
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