How-to guide
How to set up gift purchases for credit packs
Let clients buy credit packs as gifts so gift recipients can redeem classes while the studio keeps fulfilment inside Clovo.
Gift purchases turn your happiest clients into promoters. Someone who already loves the studio can buy a pack for a friend, and your team never has to create credits by hand afterwards — the recipient gets a ready-to-redeem balance the moment they accept it.
This guide shows how to make a credit pack giftable, set fair expiry, and promote it so the buying path stays short. Gift purchases work through credit packs, so you start from a pack and switch on gifting in its setup.
Before you start
- You need a credit pack to sell. If you haven't made one yet, create the pack first — gifting is a behaviour you add to an existing pack.
- Decide the moment you're selling into: seasonal campaign, opening special, birthday, partner promotion, or a low-friction way for members to bring someone new.
- Have a redemption plan ready — a gifted pack is a first impression, so think about the recipient's first class before you launch.
Set it up, step by step
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Pick a pack that works as a gift
Start from a credit pack that makes sense to buy for someone else. Shorter packs are often the easiest gift — the recipient can try the studio without feeling locked in, which lowers the pressure on both the buyer and the person receiving it.
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Enable gift purchasing on the pack
Open the pack and configure it so clients can buy it as a gift. This is what lets a buyer purchase a balance for someone other than themselves, instead of you issuing credits manually after the fact.
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Write naming and description copy for the buyer
Use clear naming and a short description so the buyer understands exactly what the recipient receives — how many classes, which formats, and how long they have to use them. The buyer is choosing on someone else's behalf, so remove any guesswork.
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Set a fair, easy-to-explain expiry
Recipients may not redeem straight away. Choose an expiry window that creates action without punishing someone who receives the gift at a busy time — generous enough to feel kind, short enough to prompt a first visit.
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Put it where gift buyers already look
Add the giftable pack to your landing page, share it through announcements, and feature it on studio signage during seasonal moments. Gift offers convert best when the buying path is direct.
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Plan the recipient's first class
Treat the gift as the start of a relationship, not the end of a sale. Decide how you'll welcome a new face and what you'll offer them next, so the gift leads somewhere.
Treat a gifted pack as a referral-lite channel
A gifted pack isn't just revenue — it's a warm introduction from someone the recipient already trusts. That trust is doing the marketing for you, which makes the recipient far more likely to walk in the door than a cold lead would be.
So the win isn't the sale, it's the second visit. Follow up with a strong first-class experience and a clear next step, and a single gift can become a regular client.
Tip
Line up the next offer before the gift is even redeemed. When the credits run low, a recipient who loved their classes is ready for a membership plan or another pack — make that the obvious next move.
Common questions
Do I have to create the credits manually for the recipient?
No — that's the point of gift purchasing. Once gifting is enabled on the pack, the buyer completes the purchase and the recipient gets a redeemable balance without your team adding credits by hand.
Which credit pack should I make giftable?
Choose one that's easy to buy for someone else. A shorter pack usually works best because it lets the recipient try the studio without committing to a long run of classes. You can always offer a larger pack as the next step.
How long should a gifted pack last before it expires?
Pick a window that nudges people to book without feeling like a deadline. Recipients often don't redeem immediately, so give enough time that a busy month doesn't waste the gift, while keeping it short enough to prompt a first class.
What to remember
- Gift purchases work through credit packs — make a pack first, then enable gifting on it so clients can buy for someone else without manual credit creation.
- Use clear copy and a fair expiry window so the buyer knows what they're giving and the recipient is prompted to act.
- A gifted pack is a warm referral — promote it where buyers already look, then follow up with a great first class and a clear next offer.
Ready to try it in your studio?
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